In 1921, Frederic Melcher, a publisher, bookseller, and chairman of the Children’s Book Week Committee, proposed the idea of a medal to be awarded in recognition of children’s literature and for it to be named after John Newbery, an 18th century British bookseller and children’s books publisher. With a growing audience for children’s books, more librarians being trained in children services, and the emergence of children’s book departments in publishing companies, the time seemed right for such an award and the idea gained traction.

The Caldecott Medal is of one of the most prestigious children’s book awards in the world. Established in 1937 to recognize the most distinguished American picture book for children, the first medal was awarded in 1938 to Dorothy P. Lathrop for the book, “Animals of the Bible.” However, the idea was first presented in 1935 in a letter by Frederic G. Melcher.

Publicity around the Newbery Medal has drummed up excitement amongst librarians, readers, and the public for the past century. Often this has meant events, press releases, newsletters, radio programming, television broadcasts, and newspaper and magazine articles. However, some publicity ideas were more daring than press conferences and radio programs.

As the American Library Association celebrates its 150th birthday this year, one of the Association’s prestigious book awards also reaches a milestone anniversary. For 25 years, the Robert F. Sibert International Book Medal has been awarded annually to the author(s) and illustrator(s) of the most distinguished non-fiction informational book published in the United States in English during the preceding year.