150 YEARS STRONG

‘Nothing Could Have Astonished Me More’: The Challenge of Consumer Reports

Due to communist hysteria before and after World War II, many organizations and publications were under suspicion of being affiliated with or promoting the Communist party. One curious suspect of this scrutiny was Consumers Union, publisher of Consumer Reports, the product testing and consumer advocacy magazine. In the late 1930s, Consumers Union faced unsubstantiated accusations of communism.[1] Despite the fruitless claims, Consumers Union was placed on a list of subversive organizations by the House Un-American Activities Committee in 1944.

In 1951, representatives from the Better Business Bureaus drew attention to Consumer Union’s status on the House Committee’s list. As a result, Ohio schools banned the use of Consumer Reports in the classroom.[2] While the Ohio schools ban of the magazine was short-lived, the questions about it were not and the ALA Intellectual Freedom Committee (IFC) noticed the attempts to ban the publication.

Lynn G. Blaylock, a public librarian in Bryan, Texas, was shocked when a patron confronted her about the supposed communist magazine. In 1952, she wrote to the IFC about the patron, who identified herself as a representative of an “Americanism Committee,” telling her that Consumer Reports was a Communist front. Blaylock noted, “Nothing could have astonished me more, since I have always had a high regard for the magazine and its information. In fact, I felt that it was doing a great service to the American public.”[3] Blaylock asked for more information about Consumers Union from the IFC as the patron took her complaint to the library board.

Letter from Lynn Blaylock to the Intellectual Freedom Committee.
Letter from Lynn Blaylock to the Intellectual Freedom Committee, from the ALA Archives.

The IFC received inquiries from librarians from as far away as Hawaii, asking about the supposedly communist Consumer Reports. The committee provided librarians with information outlining the facts of the accusations against Consumers Union, concluding that “the case against Consumers Union is, at best, tenuous and without evidence of subversion.”[4] This wasn’t an endorsement of the publication, and the committee urged that library materials should be selected to fit local needs, recommending that “all librarians should resist the pressures of those who want to prevent American citizens from being informed.”[5]

In 1954, Consumers Union was successful in getting the House Un-American Activities Committee to remove them from the list, but questions about Consumers Union persisted. The IFC received a letter in 1956 from a high school librarian, Doris Carson, in McPherson, Kansas, about the publication. Carson wrote, “My vice-principal felt we might receive criticism if we were to continue to subscribe to Consumer Reports if Consumers Union is communist.”[6]

After the IFC reassured the high school librarian of the House Committee’s withdrawal of the Consumers Union from its list, Carson wrote back, “It is gratifying to us in the field to know we do not stand alone in problems of this sort, among others, but are sustained by the American Library Association through the good work of its committees.”[7]

 

Sources:

[1] ALA Committee on Intellectual Freedom, “Consumers Union Reports,” American Libraries 45, no. 9 (October 1951): 311-312.

[2] Paul Bixler, “Letter to Ohio Librarians on Intellectual Freedom,” August 10, 1951,

[3] Lynn G. Blaylock to Paul H. Bixler, May 22, 1952, series 69/1/5, Box 2, File: Correspondence, BA-BZ, 1952-56, folder 2, American Library Association Archives.

[4] “Consumers Union Reports,” 312.

[5] “Consumers Union Reports,” 312.

[6] Doris M. Carson to American Library Association, March 16, 1956, Box 2, File: Correspondence, CA-CZ, 1952-56, American Library Association Archives.

[7] Carson to ALA, March 16, 1956.

 

This story first appeared on the ALA Archives blog on March 29, 2024.

150 YEARS STRONG

THE OFFICIAL ANNIVERSARY BLOG

A group of foreign delegates in Atlantic City during the ALA Fiftieth Anniversary Conference, October 1926.

Librarians Go on a Road Trip! The 1926 Foreign Delegate Post-Conference Excursion

In early October 1926, almost 60 librarians from 25 countries gathered in Atlantic City and Philadelphia to celebrate the 50th anniversary of the American Library Association along with more than 2,000 American librarians. By all accounts, the conference was a great success. But the best part of this all-expenses-paid trip to the U.S. didn’t happen during the actual meeting: When the conference ended, about 30 international delegates went on a multi-state excursion, visiting 12 cities in the span of two weeks.

How I Library podcast with Betty Turock

Celebrating ALA’s Birthday in Conversation with Dr. Betty Turock

In a special episode of the “How I Library” podcast commemorating the 150th anniversary of the American Library Association, show host and I Love Libraries editor Phil Morehart speaks with one of the key figures in the history of the Association and librarianship, Dr. Betty Turock.

National Library Legislative Day, circa 1994.

150 Years of Advocacy for Libraries

Advocacy for libraries has been at the heart of the American Library Association’s (ALA) mission for 150 years. A new publication by ALA’s Public Policy and Advocacy office highlights milestones and key accomplishments from ALA’s history. The resulting laws and initiatives have made an indelible impact on America’s libraries and the people they serve.

National Cash Register Company Rolling Library, Dayton, Ohio, circa 1915. From the ALA Archives.

Libraries During the Great Depression

During the Great Depression, the WPA—with help from the ALA Library Extension Board—supported public libraries by sponsoring bookmobiles and providing workers for demonstration projects that extended library services to rural communities.