In 1921, Frederic Melcher, a publisher, bookseller, and chairman of the Children’s Book Week Committee, proposed the idea of a medal to be awarded in recognition of children’s literature and for it to be named after John Newbery, an 18th century British bookseller and children’s books publisher. With a growing audience for children’s books, more librarians being trained in children services, and the emergence of children’s book departments in publishing companies, the time seemed right for such an award and the idea gained traction.